When Brand Loyalty Goes to Far.

Can someones brand loyalty go to far?

We all have our special brand that we buy exclusively over any other in its category. Whether it be Apple products, a kind of car, or even a certain type of dish detergent. Brand loyalty can stem from a personal connection with a brand, like those who are more artsy owning an Apple computer over Microsoft, or can be built upon you from family member over a long period of time that you just start to see that brand as the most trusted, like Sunlight for example.

Lets take a band for example because every band has their own personality. Some people enjoy bands like say U2 because they grew up listening to it or because they always heard it around the house. Others might have found out about U2 later on and connected with the music through emotion in a certain period of their life. Sometimes when you become really attached to a brand you tend to want to share it with friends, family, or even co-workers. This is a great way to share your love for a brand, but can it go to far?

I remember a while back i came upon a site dedicated to brand tattoos. Yes, some are so much in love with a brand that they have to keep it with them forever. Not just ,say, a bands logo (which might be ok) but an actual logo, like Dell or even Google. This to me a bit extreme. In my opinion, on the wrong body and where it is located might even hurt the brand in some ways. I searched the internet again for this little post hoping not to find more examples, but in fact found worse. Tattoos like fast food and high end brand names.

Here are two links I quickly found. One give a little write up on Brand logos and the other gives some examples.

Write up

Examples

ENJOY!

J Burry

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