Brand Extension

im going to look a a few quick brand extensions today. Most are not out in the market yet but are looking to penetrate into different markets. Some are kind of a long shot while other seem more realistic.

The first brand extension is a Dell cellphone. I say this in the citizen a couple weeks backs and thought to myself that it would be a huge long shot. With the iPhone already out now for a year or so now it have been gaining market share by the day. the iPhone has easily become the phone to have. Some of the preveious holders are beginning to feel the pinch as is, so bring in a new phone from a company who has never competeted in the category before will be a huge feet to grab any kind of market share. However. while looking for this story online i came accross and article that talks about Dell introducing a small hand held computer, some what like the Apple iTouch. This would be a much better extension in my opinon for a computer company to extend into.

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After doing some research online about upcoming brand extensions I came accross a page done by a research company who did a servey which names the best and worse brand extensions in eight popular categories. This was really fun to read because I've never heard of some of these products before, like the Harley-Davidson's cake decorating kit or the Victoria Secret's romance novels. Have a look it really interesting to read.

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ENJOY!

J Burry

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