the broadband challenge

So our challenge was to see how long, minimum 1 night, we could go with only using the internet for all our media options. This was specifically directed at television and the radio and to see if our experience was better or worse, and of course to keep an eye out for advertisements as well.

Well for me it wasn't that hard. Radio for example i can do without all together. I am still one of those guys who buys and listens to CD's. I almost never listen to streaming music online unless it is a preview of a new album on an artists page and only listen to the radio when I'm in the car. I buy my CD's then transfer them to my computer when i want to listen to them on my Ipod.

Video content is another story. I hardly visit station sites and usually resort to youtube. I think, for me anyways, after being in school for 5 years and constantly doing projects on my computer and time i can get away from it is a welcome change. If i decided today that I will only use online resources for entertainment I would drive my nuts. Two main reasons for this is that i only have a laptop, which is way smaller then my TV and that my computer is located in my office.

Apart from my views however, i do believe that online resources for radio and TV will gain overtime due to the fact that is will be cheaper and in some cases free. Many people, especially students, fell that paying for TV now a days is a waste when you can already view the best shows online. I fully understand this.

Broadband will surly effect ad spending in the future mainly due to the change in viewers. I believe there will always be both, but their will definitely be a clear demographic for both which advertisers will take advantage of.