Barack Obama was the first President to utilize social media into his campaign. Not only social media such as youtube to get his message across but he used every piece of social media that was out at the time. The goal was not only to blitz this audience with PSA's and speeches but to build a relationship with this audience as no other president before him. Not since JFK had a president appealed to such younger voters then Obama. And he used every piece of media to target them. Obama used every piece of social media that was available such as youtube, facebook, flicker, twitter, myspace, and many more to deliver his message to the people.
One of the biggest messages that i got from his digital campaign was that he was building a relationship with the audience instead of trying to sell them ideas and beliefs.
A local brand that is doing a great job with social media is our very own Glue Magazine. They are primarily on facebook but in just a few weeks have managed to befriend quite a number of students.
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