Guerrilla Marketing

Off by hand I can't think of any guerrilla marketing that i have been exposed too. I have researched guerrilla marketing online a far bit for personal interest and for some class projects. Two of my favorites are:



and...



I find thats both of these are very easy and quick to understand. One of the worst things i find with some out of home advertising is their lack of a call to action. I think the Mr. Clean campaign could have had a better call to action, but all in all very good.

As for the Urban Spam video i do feel that in larger cities there is an overwhelming number of ads on telephone polls, billboards, and posters but i feel that if you create an innovative ad in a new way it will always stand out from the rest.

can "UP" rise above the rest?

the movie that i will be researching and follow over the next couple of weeks is the animated film UP. UP is only the second animated film to be nominated for best picture, the first being "Beauty of the Beast" which was long before the best animated feature category existed. It is somewhat of an underdog which many believe is only there because of the Oscars now accepting 10 nominees. As far as I can see there isn't really to much chatter about UP, maybe due to the fact that it is a commonly used word and not a recognizable title as some of the other nominees.

One nice little article i found talking about UP's nomination was from the site www.reuters.com, which wrote that:

"The Oscar buzz this year couldn't be higher for Pixar's "Up," not only for best animated category but for best picture, thanks in part to a lucky-to-be-born late blessing of 10 best-picture nominations (up from the usual five).

A double nomination also would create complications -- and not only for executives at Pixar and its Disney parent who might have to shell out some extra coin on a broader campaign.

Pixar and director Pete Docter might hope that the best-picture momentum will carry it to a victory in the animation category. But for some voters, it could slice the other way, prompting them to choose something else in animation because they've already put "Up" high on their best picture ballot. (In that sense, "Up" would be unlucky to be nominated twice.)"

This might not be good for UP, but of course anything could happen at the Oscars.

Election Strategy 2.0

Barack Obama was the first President to utilize social media into his campaign. Not only social media such as youtube to get his message across but he used every piece of social media that was out at the time. The goal was not only to blitz this audience with PSA's and speeches but to build a relationship with this audience as no other president before him. Not since JFK had a president appealed to such younger voters then Obama. And he used every piece of media to target them. Obama used every piece of social media that was available such as youtube, facebook, flicker, twitter, myspace, and many more to deliver his message to the people.

One of the biggest messages that i got from his digital campaign was that he was building a relationship with the audience instead of trying to sell them ideas and beliefs.

A local brand that is doing a great job with social media is our very own Glue Magazine. They are primarily on facebook but in just a few weeks have managed to befriend quite a number of students.

----------------
Now playing: Lucinda Williams - Essence
via FoxyTunes